Case Study

Life Time Fitness


Live your healthiest, happiest life.

Through close collaboration with the direct team we worked on the Life Time master-brand, statement and creative direction.  Our most exciting project was to develop a private label athletic collection for Life Time.  This included a private label logo, graphic identity system as well as the story development.


Life Time Fitness


Private Label Collection


Private Label Logo, Graphics and Story Development

The Result

Monogram crafted the Life Time private label with a focus on quality and user needs, combining sleek design with practicality. Through careful research and innovative design, they launched a product that perfectly met their customers’ lifestyles. This commitment to excellence and strategic marketing led the Life Time private label to quickly become their top-selling product across all locations, showcasing the brand’s ability to create indispensable items that resonate deeply with consumers.

I’m really pleased with Monograhm’s contribution in creating and launching Lifetime Fitness’ private label. Their collaboration was seamless, and their efforts played a significant role in the successful introduction of our new product line. Their hard work and creative approach truly made a positive impact.
Michael B.
President and CDO


We’re Ready! Let’s Get To Work!