Case Study
Life Time Fitness
LIFE TIME
Live your healthiest, happiest life.
Through close collaboration with the direct team we worked on the Life Time master-brand, statement and creative direction. Our most exciting project was to develop a private label athletic collection for Life Time. This included a private label logo, graphic identity system as well as the story development.
Client
Life Time Fitness
Project
Private Label Collection
Services
Private Label Logo, Graphics and Story Development
The Result
Monogram crafted the Life Time private label with a focus on quality and user needs, combining sleek design with practicality. Through careful research and innovative design, they launched a product that perfectly met their customers’ lifestyles. This commitment to excellence and strategic marketing led the Life Time private label to quickly become their top-selling product across all locations, showcasing the brand’s ability to create indispensable items that resonate deeply with consumers.
SO WHAT’S NEXT?