Case Study
Felina
The Challenge
We Didn’t Invent Comfort, We Perfected It
Felina, a high-end lingerie brand, was facing challenges in connecting with its target audience and converting website visitors into customers. By leveraging the Monograhm and the StoryBrand method, we revamped the Felina website, clarifying their message and significantly boosting engagement and sales.
Client
Felina
Project
Website re-design
Services
Brand Strategy, E-commerce (Shopify) Website Design
We started with research and analysis, surveying users and looking at current site data to understand their needs and challenges. We also reviewed competitor sites to learn from industry best practices.
The Result
The new design’s modern look and easy navigation reduced the bounce rate by 25%, increased mobile traffic by 30%, and boosted conversion rates by 20%. Users spent more time on the site, and the average order value rose by 15%. SEO performance improved with a 35% increase in organic search traffic and better rankings for key product categories.
Monograhm has truly transformed Felina.com with their exceptional redesign. The new site is visually stunning, user-friendly, and perfectly captures the elegance and sophistication of our brand.
SO WHAT’S NEXT?
